Unit 3 Integrated marketing - Developing the right marketing mix and plan - Pricing and credit strategies - Integrated marketing communications - Marketing globally - Smart selling and effective customer service - Unit 3 Case study: done galleries - Unit 4 Finding, securing, and managing financial resources - Understanding and managing start-up, fixed, and variable costs - Using financial statements to guide a business - Cash flow and taxes - Financing strategy : debt, equity, or both? - Unit 4 Case study: bridgecreek - Unit 5 Operating a small business effectively - Addressing legal issues and managing risk - Operating for success - Location, facilities, and layout - Human resources and management - Unit 5 Case study: mo's chowder - Unit 6 Leadership, ethics, and exits - Leadership and ethical practices - Franchising, licensing, and harvesting : cashing in the brand - Unit 6 Case study: avocentĪccess-restricted-item true Addeddate 19:01:56 Associated-names Glackin, Caroline Boxid IA40048018 Camera USB PTP Class Camera Collection_set printdisabled External-identifier
Unit 1 Entrepreneurial pathways - Entrepreneurs recognize opportunities - Franchising - Finding opportunity in an existing business - The business plan : road map to success - Unit 1 Case study: fastsigns - Unit 2 Who are your customers? - Creating business from opportunity - Exploring your market - Unit 2 Case study: Nicole Miller Ltd.
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